What is a visual merchandising manager?

A visual merchandising manager designs in-store displays to capture attention and increase sales. Qualifications for this career are a bachelor’s degree in retail management, interior design, graphic design, or spatial design, and experience working in a retail environment. Job duties include creating visual displays in windows, walkways, and other locations around the store, customizing designs for special promotions, holidays, and seasons, and supervising retail employees who help set up displays. An artistic sensibility and communication skills are necessary to succeed as a visual merchandising manager.