What is a marketing executive?

A marketing executive works on a company’s advertising, marketing, and public relations efforts to increase sales or create a public image for the company. People in this career are responsible for different aspects of research, strategy, budget, and implementation of marketing campaigns. In some companies, their job duties may include producing the actual copy or other marketing content. Some people in this career work exclusively with digital campaigns and should be familiar with digital marketing trends. A successful marketing executive may eventually be promoted to CMO, or chief marketing officer of a company.