What is a marketing copywriter?

Marketing copywriters prepare written content to encourage consumers to purchase specific goods or services. As a marketing copywriter, you create compelling headlines to hook user interest. Persuasive writing and communication skills are a must. Additional qualifications include marketing and advertising experience in both print and online media. Marketing copywriters work for businesses in a variety of fields. Those looking to succeed in this career need specific knowledge in each client’s industry, as well as of their products and services. Marketing copywriters may be self-employed freelancers or work as independent contractors through an agency.