What is a field marketing representative?

A field marketing representative drives brand awareness for a company's customers and potential customers. The job duties of a field marketing representative include designing and implementing marketing campaigns to drive product sales, monitoring industry trends, managing budgets, and establishing customer relationships both in-person and online. Qualifications include a bachelor’s degree in business or marketing, and many employers also prefer knowledge of or experience in public relations or advertising. Many field marketing representatives hone their social media and public speaking skills to establish a strong career path in this field.