What is a digital media manager?

A digital media manager is responsible for a company’s online content, from web design to social media presence. As a digital media manager, your job duties include creating and posting content to the company website and social media platforms like Facebook, Twitter, and Instagram, evaluating performance metrics and analytics for online platforms, recommending courses of action for paid and organic search, and ensuring brand consistency across platforms. The qualifications for a career as a digital media manager include a bachelor’s degree in communications or marketing, industry experience, writing and editing skills, and the ability to learn new digital media skills as tools and platforms are developed.