What is a digital marketing assistant?

A digital marketing assistant performs a variety of duties that support the overall goals of a company’s sales or marketing departments. In this career, you are responsible for carrying out tasks related to brand development and advertising strategies on digital platforms. You conduct market and brand research, write reports and white papers, present findings to the department, and help craft new campaigns. The qualifications for the job include career experience and specialized skills. You should have a bachelor’s degree and some familiarity with digital marketing, including with social media and e-commerce.