What is a digital campaign manager?

A digital campaign manager is responsible for managing lead generation, online media development, and social media marketing campaigns. As a digital campaign manager, your job duties include designing campaign brand materials, overseeing ongoing digital campaign operations, and creating an environment that drives new marketing leads for the organization. Your goal is to promote a company’s products or services and create brand awareness. The qualifications for this career include a degree in marketing, advertising, or digital media as well as experience producing online content. You must also have excellent written and verbal communication skills and be able to manage competing priorities.