What is a digital assistant?

Digital assistants work with a company’s marketing department to promote products and services through digital and social media outlets. This is typically an entry-level position. As a digital assistant, your job duties may include researching media trends, managing social media accounts, and writing copy. You may also be responsible for administrative tasks, such as setting up calls, scheduling meetings, and processing expense reports. Qualifications to become a digital assistant include a bachelor’s degree in marketing, communications, or a related field, expertise in social media outlets, and familiarity with web analyzing tools, such as Google Analytics.