What is a digital account manager?

A digital account manager coordinates digital content for brands or companies. As a digital account manager, you work with the marketing department to improve your company’s web presence. Job duties include creating strategies to meet your client’s digital marketing goals, determining web content to increase traffic, and monitoring social media posts. Qualifications to become a digital account manager include marketing experience and familiarity with utilizing social media, SEO (search engine optimization), PPC (pay-per-click), SEM (search engine marketing), and other digital strategies to promote your company.