What is a commercial producer?

A commercial producer is responsible for creating the commercials and advertisements for a company. These commercials may appear in between television programs or on digital platforms. In this role, you work with actors, directors, and marketing professionals to create the informative, entertaining, and often visually stunning commercial creations. As a commercial producer, you typically work with the marketing department to develop the idea for the commercial and then recruit the actors, directors, and production professionals needed to film. Depending on your qualifications, you may also be a part of the editing and visual effects processes.