What is a business associate?

A business associate develops customer pipelines for their company’s products and services. In this career, you must be an expert in your company's line of products and services, and you use this expertise to identify and develop new markets for selling these products and services. Your job duties include researching potential new sales pipelines, matching products and services to the appropriate marketplace, and working with customers to understand what the market wants. As a business associate, you may find customers through direct contacts such as phone calls or indirect means like email and social media.