What is a brand advocate?

A brand advocate communicates positively about a company’s product or service to engage new customers and boost sales. As a brand advocate, your job duties may include developing marketing materials in support of the product or service, contacting potential customers, and interacting on social media to promote the company. You may also perform other customer service tasks, such as demonstrating the product or service and answering customer questions. To become a brand advocate, you typically need excellent communication, interpersonal, and sales skills, the ability to lead and motivate others, and a thorough understanding of the product or service you’re promoting. Additional qualifications include having an extensive and influential network and prior experience with brand marketing or advocacy.