What is merchandising in e-commerce?

Merchandising in e-commerce is more nuanced than in retail stores. As a digital merchandiser, you must apply the principles of visual merchandising to a digital customer experience. Your e-commerce merchandising strategies determine how customers perceive your brand, directly impacting their buying decisions. Your responsibilities include website design, e-commerce store setup, product photographs and descriptions, customer support, and every aspect of the customer buying journey. As a digital merchandiser, you work with digital marketers to ensure a consistent brand experience across channels, including social media and paid online advertisements.