What is digital storytelling?

Digital storytelling is the process of using multimedia systems to communicate a story or present an idea to an audience. The story may be told through an interactive visual medium like a web page or a static medium like an infographic. For businesses, digital storytelling usually focuses on marketing and building brand recognition by getting customers involved in the history or activities of the company. For example, if a company wants to showcase its charitable giving, it might use digital storytelling to explain its philanthropic efforts. Presentation and artistic design are a major component of this, and while most work is done on the computer, some digital storytellers sketch ideas offline first. Digital storytelling jobs should not be confused with jobs at companies that allow their members to create digital stories, such as many social media networks.