What is data visualization?

Data visualization is the process of taking statistical data and preparing it in a visual context that is easier to understand. You use software and graphics to demonstrate patterns, correlations, and trends that appear more significant when viewed outside of a written context. Visual representation comes in the form of infographics, heat maps, geographic maps, and detailed pie or bar charts. Business intelligence recognizes the need for appropriate colors and images and is now standard for modern organizations. Data visualization is also a reporting tool that tracks performance and generates dashboards to observe click-through rates digital marketing campaigns.