What does an advertising designer do?

An advertising designer creates ad campaigns. Their duties involve increasing sales or awareness of a featured product or service. To do this, a designer creates a design for a media or press campaign. An advertising designer typically works as a graphic artist, working on layouts and designing ads. Someone with experience in this position may become an art director, who oversees communication among design staff and coordinates project details, or a creative director, who manages all parts of the creative department. Qualifications to become an advertising designer include a bachelor’s degree in graphic design or related field.