What does a user interface designer do?

A User Interface (UI) Designer creates a vision for the overall look and feel of a website to make it accessible and easy to navigate for users. You’ll work on a team of user experience designers, software developers, and marketing experts. Using storyboards and modeling tools, User Interface Designers conceptualize ideas, sometimes even writing copy or generating their own designs. You’ll develop an in-depth understanding of a brand while also conducting research on possible improvements. Oftentimes, you will create and facilitate surveys and other assessment tools to collect user feedback and translate your findings into possible new directions for a website or computer program. You are responsible for making the product accessible for your target audience.