What does a toy designer do?

As a toy designer, you handle the entire lifecycle of the development of a new toy. Your responsibilities are to design sketches, assess materials needed, create a prototype, consult on requirements, assist with product testing, and modify to deliver the final product. You work to build toys from concepts to production. Your duties may include researching audience preferences, discussing marketing strategies, observing focus groups, and working with various departments to ensure a successful product. You also review popular toy qualifications including functionality, demand, and educational benefits.