What does a media relations manager do?

Media relations managers oversee communications between a corporation and the media. Their responsibilities include developing relationships with members of the media, creating and implementing communication plans, and writing or approving press releases. In many companies, the duties of this job include other PR work, such as social media, speeches, brand messaging. Strong interpersonal, marketing and communication skills are all necessary for a successful career as a media relations director. Qualifications include a bachelor’s degree in business, marketing, communication, or a related field, and significant experience in media relations.