What do sales associates do?

Sales associates work in the retail industry. They often greet customers as they enter the store and assist the customer in finding what they need. A sales associate is responsible for walking customers through the entire buying process and ensuring the customer leaves satisfied. Customers rely on sales associates for information on the store’s inventory, in-store item location, and accurate pricing. Sales associates are also responsible for keeping the store neat and tidy; they process returns, reshelve items, and perform light cleaning. Depending on their shift, they may be the one to open or lock up the shop.