What does an event promoter do?

An event promoter oversees the marketing and promotion of an event. The size of these events can range from a concert at a club to a multi-day festival. As an event promoter, your duties include organizing efforts like flyer distribution, radio and television advertisements, and social media campaigns into a cohesive public relations (PR) strategy. Your overall goal is to produce a large attendance for the event while maintaining a set promotional budget. You may be employed by event planning agency, freelance for a business looking for promotional aide, or even work for yourself, acting as a promoter for an event over which you have total control. Depending on which of these roles you play in the industry, your responsibilities can vary significantly.