What Are Telemarketers?

Telemarketers are marketing and sales professionals who contact potential leads by telephone to sell products or services. Telemarketers work in a variety of industries, generally in an office setting or call center, and can make many calls a day. They can be b2b (business to business) telemarketers or b2c (business to consumer) telemarketers. Some telemarketers are focused strictly on lead generation, while others call to share a sales promotion or opportunity with a customer.