What does a Web Analytics Project Manager do?

A Web Analytics Project Manager oversees the planning, implementation, and management of web analytics initiatives for organizations. They coordinate between technical teams, marketing, and business stakeholders to ensure data is accurately collected, analyzed, and reported. Their responsibilities include defining project goals, selecting analytics tools, setting up tracking, managing timelines, and interpreting data to inform business decisions. This role requires a mix of project management skills, technical knowledge of analytics platforms, and the ability to translate data into actionable insights.