What is visual design?

Visual design is a field focused on the aesthetics and graphical elements of a product, website, or digital interface. It combines principles of graphic design, color theory, typography, and layout to create visually appealing and effective communications. Visual designers work to ensure that interfaces are both attractive and functional, enhancing user experience by guiding attention and conveying brand identity. Their work often overlaps with UI design, but visual design prioritizes the look and feel rather than the structure or usability alone.