What does a video game user research manager do?

A Video Game User Research Manager leads the planning and execution of user research activities to help game development teams understand player behaviors, preferences, and pain points. They oversee studies such as playtests, usability testing, and surveys to gather feedback on gameplay, interfaces, and overall player experience. By analyzing this data, they provide actionable insights that inform game design decisions and improve player satisfaction. Additionally, they often manage a team of researchers and collaborate closely with designers, producers, and developers throughout the game development process.