What is video coding?

Video coding is the process of compressing and encoding digital video files so they can be efficiently stored, transmitted, and played back. It involves converting raw video data into a format that uses less bandwidth and storage while retaining as much visual quality as possible. Video coding professionals work with algorithms and codecs (like H.264 or HEVC) to optimize video for streaming, broadcasting, or archiving. This role is important in industries like streaming services, broadcasting, and video conferencing.