What is Truth Initiative?

Truth Initiative is a nonprofit public health organization in the United States dedicated to inspiring tobacco-free lives. Founded in 1999, it is best known for its nationally recognized 'truth' campaign, which uses education, advocacy, and research to prevent youth and young adults from using tobacco and nicotine products. The organization also works on policy change and community engagement to reduce tobacco use and its health impacts. Truth Initiative conducts research on tobacco trends and provides resources to help people quit smoking or vaping.