What is Sub Pop?

Sub Pop is an independent record label based in Seattle, Washington, known for launching the careers of several influential alternative and grunge bands, including Nirvana, Soundgarden, and Mudhoney. Founded in 1986, Sub Pop played a significant role in shaping the music scene of the Pacific Northwest and is recognized for its distinctive approach to artist development and branding. Today, the label continues to sign and support a diverse array of artists across various genres, maintaining its reputation for discovering innovative and groundbreaking music.