What is Sitecore development?

Sitecore development involves building, customizing, and maintaining websites and digital experiences using the Sitecore Experience Platform (XP), a powerful content management system (CMS) and digital experience platform. Sitecore developers use languages like C# and frameworks such as ASP.NET to create tailored solutions for businesses, including website features, integrations, and personalized content delivery. Their work often includes implementing Sitecore’s analytics, marketing automation, and personalization capabilities to enhance customer engagement and drive business goals.