What is a setter?

Setters are professionals who are responsible for scheduling appointments or meetings between potential clients and sales representatives. They typically work in industries like sales, real estate, or marketing, making initial contact with leads and qualifying them before passing them on to closers or sales teams. Their main goal is to ensure a steady stream of qualified prospects for the sales process, helping to increase conversion rates and efficiency. Setters often use phone calls, emails, or social media to reach out to potential customers and set up appointments.