What is an SEO program manager?

An SEO Program Manager is a professional responsible for overseeing and coordinating a company's search engine optimization (SEO) strategies and initiatives. They manage large-scale SEO projects, collaborate with cross-functional teams, and set goals to improve organic search rankings and website traffic. Their responsibilities often include developing SEO roadmaps, monitoring performance metrics, and ensuring that SEO best practices are integrated across all digital marketing efforts. The role requires both technical SEO knowledge and strong project management skills to drive business growth through improved online visibility.