What is SEO analytics?

SEO analytics refers to the process of collecting, analyzing, and interpreting data related to a website's search engine optimization efforts. It involves tracking metrics such as organic traffic, keyword rankings, backlink profiles, and user behavior to understand how well a site is performing in search engines. By using SEO analytics, businesses can identify strengths and weaknesses in their SEO strategy, measure the impact of changes, and make informed decisions to improve visibility and ranking. Common tools used for SEO analytics include Google Analytics, Google Search Console, and specialized SEO platforms.