What does a Search Engine Optimization (SEO) analyst do?

A Search Engine Optimization (SEO) Analyst is responsible for improving a website’s visibility and ranking on search engines like Google. They conduct keyword research, analyze website performance, and implement strategies to optimize content and technical aspects for better search engine results. SEO Analysts also monitor trends, perform competitor analysis, and report on website analytics to ensure ongoing improvements. Their goal is to drive organic traffic and increase the website's reach and engagement.