What is retailing?

Retailing refers to the process of selling goods or services directly to consumers for their personal use. Retailers act as intermediaries between manufacturers or wholesalers and the end customers, offering products in physical stores, online platforms, or other channels. Retailing includes activities such as purchasing inventory, merchandising, customer service, and managing sales transactions. The retail industry covers a wide range of businesses, including supermarkets, clothing stores, electronics shops, and more. Effective retailing is vital for ensuring products are accessible and appealing to consumers.