What does a retail store sales associate do?

A Retail Store Sales Associate is responsible for assisting customers in finding and purchasing products, providing excellent customer service, and maintaining the appearance of the store. Their duties often include greeting shoppers, answering questions about products, handling transactions at the cash register, and restocking shelves. Sales associates also help resolve customer complaints and may assist with inventory management. The goal of this role is to create a positive shopping experience that encourages customers to return.