What is a remote focus group?

Remote focus groups are structured discussions conducted online with a selected group of participants to gather insights, opinions, or feedback about products, services, or concepts. These sessions are facilitated by a moderator and typically take place via video conferencing platforms, allowing participants to join from any location. Remote focus groups are widely used by companies and researchers because they save time and resources while still enabling rich, interactive discussions. They often include activities like group discussions, surveys, and screen sharing to collect qualitative data. Participation is usually compensated, either with cash, gift cards, or other incentives.