What is remote eye tracking?

Remote eye tracking is a technology that allows for the measurement of where a person is looking (their gaze) on a screen or in a real-world environment without requiring them to wear any specialized headgear or glasses. Instead, a camera—often integrated into a monitor or placed nearby—captures eye movements from a distance. This method is widely used in research, usability testing, marketing, and healthcare to understand visual attention and user behavior. Remote eye tracking is non-intrusive and can be used with participants of all ages, providing valuable insights while maintaining comfort.