What does a promotions director do?

A Promotions Director is responsible for planning, coordinating, and executing promotional campaigns to increase awareness and engagement for a company, brand, or event. They work closely with marketing, sales, and creative teams to develop strategies that attract target audiences. Duties often include managing budgets, negotiating with media partners, overseeing event logistics, and analyzing the effectiveness of promotional efforts. Promotions Directors also ensure that all campaigns align with the brand's goals and messaging. Their work helps boost brand visibility, customer engagement, and ultimately, sales.