What is projection mapping?

Projection mapping is a technology used to project images or videos onto irregularly shaped objects or surfaces, such as buildings, stages, or sculptures, rather than traditional flat screens. This technique transforms common objects into dynamic visual displays by aligning the projected content precisely to the contours of the chosen surface. It's widely used in advertising, entertainment, art installations, and live events to create immersive and visually stunning experiences. Projection mapping requires specialized software and careful planning to ensure the visuals fit perfectly onto the intended surface.