What is a programming strategist?

A Programming Strategist is a professional who develops and manages content schedules and strategies for television, radio, streaming platforms, or digital media. They analyze audience data, market trends, and competitive programming to maximize viewership and engagement. Their responsibilities often include coordinating with marketing, production, and sales teams to ensure the content lineup aligns with business goals. Programming Strategists play a key role in optimizing the timing and selection of shows or content to attract and retain target audiences.