What is programmatic sales?

Programmatic sales refers to the automated buying and selling of digital advertising space using software and data-driven technology. This process replaces traditional, manual methods of negotiating ad deals by leveraging platforms like demand-side platforms (DSPs) and supply-side platforms (SSPs) to target specific audiences in real time. Programmatic sales can increase efficiency, improve targeting, and maximize return on investment for advertisers. It is widely used in digital advertising across display, video, mobile, and social media channels.