What is PPC advertising?

PPC (Pay-Per-Click) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. It is commonly used on search engines like Google and Bing, as well as social media platforms. PPC allows businesses to target specific audiences and keywords, driving relevant traffic to their websites. The most popular form of PPC is search engine advertising, where ads appear at the top of search results. This method can be highly effective for generating leads, increasing brand visibility, and boosting sales.