What is Pepsico Design?

Pepsico Design refers to the in-house design team responsible for creating and managing the visual identity, branding, packaging, and overall design strategy for Pepsico’s products and brands. This team works on projects ranging from product packaging to advertising campaigns and digital experiences, ensuring that all visual aspects align with Pepsico’s values and market goals. They collaborate with other departments to innovate and enhance consumer engagement through creative and cohesive design solutions.