What does a packaging product development manager do?

A Packaging Product Development Manager oversees the creation and improvement of packaging solutions for products, ensuring they meet quality, cost, sustainability, and branding requirements. They collaborate with cross-functional teams such as design, engineering, marketing, and suppliers to develop innovative packaging that protects products and appeals to consumers. Their responsibilities include managing projects, testing materials, complying with regulations, and implementing new technologies to enhance packaging effectiveness. They play a crucial role in balancing functionality, aesthetics, and environmental impact.