What is native media?

Native Media refers to advertising content that matches the form and function of the platform on which it appears, blending seamlessly with regular editorial or user-generated content. Unlike traditional ads, native media is designed to be less intrusive and provide value to the audience by aligning with their interests and the platform's style. This approach helps brands engage users more effectively and can lead to higher engagement rates. Common examples include sponsored articles, in-feed social media ads, and branded videos.