What does a music programming manager do?

A Music Programming Manager is responsible for selecting, scheduling, and curating music content for radio stations, streaming platforms, or other media outlets. They analyze audience preferences, industry trends, and performance data to create playlists and ensure the music aligns with the brand or format. Additionally, they collaborate with artists, record labels, and other stakeholders to acquire new music and promote featured content. Their role is crucial in shaping the listening experience and keeping audiences engaged.