What is a music programmer?

Music programmers are professionals who curate, organize, and schedule music playlists for radio stations, streaming services, television, or live events. They select tracks based on audience preferences, trends, and target demographics to create engaging listening experiences. Their work often involves analyzing data, coordinating with artists and record labels, and using specialized software to manage playlists. Music programmers play a crucial role in shaping what listeners hear and discovering new music.