What is model casting?

Model casting is the process by which models are selected for specific jobs, such as fashion shows, advertising campaigns, or photo shoots. During casting, models present themselves to casting directors, photographers, or clients who evaluate their look, presence, and suitability for the project. The process can include open calls, private auditions, and sometimes interviews. Successful models are typically chosen based on the requirements of the brand or project, such as height, body type, and overall appearance. Model casting is a critical step in the fashion and advertising industries, helping connect talent with professional opportunities.