What is maternity modeling?

Maternity modeling is a specialized area of modeling where pregnant women showcase maternity clothing, products, or services. These models work in fashion shows, advertisements, catalogs, and online stores to represent brands targeting expectant mothers. Maternity modeling helps brands connect with their audience by featuring real pregnant bodies and promoting body positivity. The work can include photo shoots, runway shows, and promotional campaigns. Models are typically expected to be visibly pregnant, often between 5 and 8 months along, to best display maternity apparel.