What is the difference between Luma vs Visual Merchandiser?

Career: Luma

AspectLumaVisual Merchandiser
Required CredentialsTypically no formal certification, but knowledge of retail and display design helpsOften requires a degree or certification in visual merchandising or design
Work EnvironmentRetail stores, showrooms, or online platformsRetail stores, trade shows, or client locations
Industry UsageUsed mainly in retail and e-commerce sectorsCommon in retail, fashion, and home decor industries

While Luma focuses on digital or online visual presentation tools, a Visual Merchandiser primarily works on physical product displays and store layouts. Both roles aim to enhance product appeal but differ in their mediums and specific skills required.